#schauhin

^{The Challenge}

This project aimed to raise awareness about the various forms of violence against older people – an issue that is often overlooked. The goal was to shed light on both subtle and overt forms of abuse, including physical, verbal, and financial violence, as well as controlling behavior.

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^{Our solution}

We developed a series of emotional video spots that highlighted the different types of violence. Each spot focused on a specific theme, aiming to inspire the public to take action. The campaign addressed physical violence, verbal abuse, controlling behavior, financial exploitation, and combinations of these forms.

_{Results and Impact:}

The campaign successfully contributed to raising awareness about this critical issue. The spots were designed to work both as a cohesive series and as standalone pieces for social media, ensuring that the message reached a wide audience.