Fundraising for Ukraine

_{The Challenge}

The goal was to create a TV spot for the Austrian Red Cross to raise donations for those affected by the war in Ukraine. A particular challenge was the inability to shoot on location due to the circumstances, requiring us to rely on archival footage from the International Committee of the Red Cross.

_{Our Solution}

We produced a series of impactful spots for TV, online, and social media, effectively utilizing the existing archival material to emotionally engage the audience and inspire action.

_{Results & Impact}

The campaign successfully reached a wide audience across multiple channels, driving donations that significantly supported the Austrian Red Cross in its humanitarian efforts for Ukraine.

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