Balance of Humanity

The Challenge

This project aimed to summarize the diverse and impactful activities of the Austrian Red Cross in 2022 through a compelling video. Our goal was to authentically and engagingly highlight essential work in areas such as poverty alleviation, emergency services, youth programs, caregiving, and blood donation services.

Our solution

Through careful concept development and close collaboration with Zenker & Co and the Austrian Red Cross, we created a video that not only informs but also resonates emotionally. Using interviews, documentary footage, and creative visuals, we told the story of the Austrian Red Cross in 2022.

Results and Impact

The resulting video is a powerful portrayal of humanity in action. It showcases how the Austrian Red Cross has positively impacted countless lives through its diverse services. Our video helps bring the significance and impact of the Red Cross’s work to a wider audience.

The video was presented at the Austrian Red Cross’s annual general assembly, where it received great acclaim. Additionally, parts of the video were successfully utilized on the organization’s social media channels, increasing outreach and raising awareness about its mission.